ConsumerConnect

Field interview evidence

Your consumer connects shouldn't leave with the manager who did them.

Record the home visit on a phone, even with no signal. Every takeaway comes back with the consumer's own words, in her own script, and the second she said them. You check it. The team keeps it after the manager moves on.

Open a sample result
  • Free
  • A voice note already on your phone
  • Cards back next working day
  • No form, no account
A phone propped on a kitchen counter in an Indian home, its screen a terracotta recording view, while a woman tips a refill pouch into a steel tin
Card and quote: a real interview, 29 Oct 2026
TriggerFace wash launch · Amritsar

She plans to switch products in winter, while continuing to use her current product until heavier winter weather arrives.

"like अब winters आ रही है तो अ, दूसरा take करूंगी। पर अभी normal मौसम, अभी कुछ ज्यादा heavy winters नहीं आई। December, January वाला वो नहीं है तो अभी ये use करूंगी।"

Harpal, 28 · 24:30Matches the transcript

Photos are illustrations. Cards and quotes on this page come from real interviews, shown with the respondents' permission.

What survives a connect round today

A spiral notebook with a few hurried lines, left on a car dashboard after a home visit

A notebook

The manager remembers the tone, the hesitation, the thing said at the door. The notebook has eight lines. The deck has two.

A meeting room laptop showing a dense research slide, printed decks stacked beside it

A deck in three weeks

The agency transcribes, translates and writes it up. By then the launch meeting has happened, and the quotes are the ones someone chose to keep.

An emptied office desk on a last day: a carton of notebooks and files, a bare pinboard, an ID card face down

Nothing, after a rotation

Brand managers move every two or three years. The next one starts from the deck, and the forty conversations behind it are gone.

Four things we could not find in any other interview tool

Records with no signal

In a kirana or a kitchen with one bar. The phone keeps the audio and uploads when it finds a network.

Quotes stay in her words

Hindi, English or both, exactly as she said them, in the script the transcript used. The quote is never translated.

Counts who agreed

One person is a signal, two a finding, three or more an insight. The count is on the card, not implied.

Lists the questions never asked

Your discussion guide is checked against the conversation, so the gaps are known before the next visit.

A meeting table in an Indian office with a laptop, printed transcripts with highlighted lines and two glasses of chai

For the insights head

Stop paying the agency to transcribe your own managers' conversations.

Keep the agency for studies that need a moderator and a sample. The connects your brand managers run themselves can come back the same day, checked, for a seat that costs less than having one group transcribed and translated.

Through the agencyBilled per groupDeck in about three weeksGone when the manager rotates
With ConsumerConnect₹4,000 a seat a month, readers freeTakeaways the same daySearchable by the next manager

Checked twice: by the machine, then by you.

The AI writes the takeaway. The quote under it is not the AI's: it is lifted from the transcript and matched word for word, and a quote it cannot find is not shown. A transcript can still mishear a word, so the audio is one tap away and the person who was in the room marks every card.

Pain point

She was scared when a small piece came off the toy as it was first handled, exposing a nail.

"in the minute I gave her, and she took it out, the s- small piece just came in her hand and, and the, and the nail-" · "... we could see the nail." · "And that was so scary."

Vineeta, 55 · grandmother, Pune · 0:373 quotes, word for word▶ play 18 s

Spot on ✓Not quite

Marked Spot on by the person who ran the interview. A toy-brand interview, in English.

0:30

Vineeta… but with my granddaughter. So every birthday, then I, every month I would order something from Brain Toy.

0:35

InterviewerOh, that's so sweet.

0:37

VineetaYeah. So that's when I ordered this particular toy. And, uh, in the minute I gave her, and she took it out, the s- small piece just came in her hand and, and the, and the nail-

0:52

Vineeta... we could see the nail.

0:55

VineetaAnd that was so scary.

0:56

InterviewerWas it the shape puzzle? Shapes puzzle.

The marked spans are what the card quotes. Nothing around them is hidden from you.

  1. 1

    Matched to the transcript

    By the machine, word for word. A miss is hidden; a near miss is labelled "close to her words".

  2. 2

    Played at the second

    One tap plays her voice at that quote. This is where a misheard brand name gets caught.

  3. 3

    Marked by you

    Spot on or Not quite, by whoever was in the room. Nothing is deleted when you disagree.

Sample result · no sign-up

Harpal's interview: 62 minutes in Hinglish, Amritsar, exactly as the product returned it.

  • Nine of her 31 takeaways, each exactly as returned
  • The transcript by speaker, Devanagari and English as she spoke
  • Play the audio at any quote
Open the sample

What comes back from one recording

A transcript split by speaker

Within minutes. Your brand names go to the transcriber before it listens.

Takeaways you can check

Pain point, habit, workaround, want, trigger or unspoken need, each with its quote.

Agreement counted

So one loud home doesn't become the strategy.

The questions nobody asked

Your guide against the conversation, before the next visit.

Answers with citations

Ask across a round in plain words; the answer says who said it.

A brief to forward

One click to PowerPoint, PDF or Word.

English works today. Hindi and Hinglish are being measured on real field recordings before we quote a number. Until then, the sample shows you exactly what comes back from Hinglish audio, mistakes included.

3 of 5 leftPilot slots for November. One founder runs every pilot, so we cap them.

Start with one recording. Pay once it has held up.

Every step has its price written down before you take it.

Step 1

One recording

Free

A recording you own: a staged interview, an internal one, or a client one once our data agreement is signed. A link back within a working day. No account.

Step 2

Paid pilot, with a refund rule

₹25–50k fixed

  • Up to 20 interviews from your next connect round
  • Each one back within 48 hours of upload
  • Fewer than 70% of cards marked Spot on, and we refund it
  • The price after the pilot written on day one

Vendor registration in the way? We run it free for 4–6 weeks instead, end date and price agreed upfront.

Step 3

Team

₹4,000 per seat / month

For each person who records or analyses. People who only read reports are free. A per-project quote if your finance team prefers one.

Not on an FMCG brand team?

There is a door for you too

Freelance qual researcher

₹999 per audio hour

Pay per project, no subscription. Transcript by speaker and takeaways with her exact words, for less than a transcriber charges for the transcript alone.

Price my project

Research or field agency

Under your name. Your clients stay yours.

Your team records and checks; the reports carry your agency's name. We never contact or sell to a client you bring, in writing.

Talk agency terms

D2C founder

Your Zoom, Meet and phone calls count.

Send last quarter's customer or churn calls. Takeaways with the customer's words and how many said it, ₹999 per audio hour. No subscription, no sales call.

Send a call recording

Next to what you already use

You useIt gives youThis adds
Your research agencyModerated studies with a proper sampleKeep them for that. Stop paying them to transcribe your own managers' visits.
AI interviewersInterviews with strangers, online, overnightThe interviews your own people run in a kitchen or a shop, which no bot can sit in.
Otter, a free recorder, ChatGPTA transcript and a summaryTakeaways you can check against her voice, and a count of who agreed.
Dovetail, LooppanelAnalysis of Zoom calls for UX teamsA phone that records with no signal, and quotes kept in Hindi.
A hand holding a phone with a terracotta recording screen inside a small kirana shop lined with packs

Built for

Brand and insights teams who visit consumers themselves

  • Home visits, store visits and small groups run by your own managers.
  • Insights heads who want what a manager learned to stay with the brand.
  • Teams who keep the agency for the hard studies, not for transcripts.

Not for: surveys, social listening, or an AI that runs the interview for you.

A researcher's hands holding a phone with a terracotta recording screen outside a roadside chai stall, a notebook and a glass of chai beside her

Also for field researchers

Freelance or small-agency qual, in person?

Record in the field with no signal. Have a speaker-split transcript and takeaways with the respondent's exact words, in their language, before you reach the hotel.

₹999 per audio hour, per project. No subscription.

See researcher pricing

Consent the consumer can hear. Data you can delete.

Under India's data protection rules the brand asks for consent, so the recorder opens with a script the interviewer reads aloud at the door, and a tap that records her answer.

What the interviewer reads

"क्या मैं हमारी बातचीत रिकॉर्ड कर सकती हूँ? इससे आपकी बात सही-सही याद रहेगी। आप कभी भी रोकने या रिकॉर्डिंग हटवाने को कह सकती हैं।"

"May I record our conversation? It helps us remember what you say exactly. You can ask me to stop, or to delete it, at any time."

  • Stored in MumbaiRecordings, transcripts and takeaways sit in a database and file store in Mumbai (Supabase on AWS). Our servers are in Mumbai too.
  • Processed abroad by named servicesElevenLabs transcribes the audio. Anthropic's Claude writes the takeaways from the text, reached through AceData, Kie.ai or OpenRouter. None of them gets your name. ElevenLabs gets your company's and brands' names, so it spells them right. Full list on our privacy page.
  • Your company sees only its own interviewsEvery account is walled to one company in the database itself.
  • Deleted when you sayTranscript and takeaways the same day, the audio file within seven days, confirmed in writing.
  • Paperwork before your first client fileA two-page data processing agreement you can sign before the trial, not after it. No SOC 2 or ISO certificate yet, and we won't imply one.

Try it without risking a client file

Start with a recording nobody else owns: a mock interview with a colleague, or an internal one. If that holds up, we sign the data agreement and you send a real one. Results within a working day of our receiving the file.

  • We never use it to train anything
  • Deleted within seven days, or the same day if you ask
  • Stored in Mumbai; services that process it named above

I ran consumer connects as a brand manager and came back from each one with eight lines in a notebook. When I moved roles, even those stayed in a drawer. I built this so the next person in the chair can hear what the consumer actually said.

Amol Endait, founder · ex-FMCG brand manager

What will you send?

You will hear from a person, not a sequence of emails.

Before you send a recording

It's a phone voice memo with a pressure cooker in the background. Is that enough?

Usually, yes. The transcript marks the stretches it could not hear, and no takeaway is built on one. If the audio is too poor, we say so instead of guessing.

The interview is in Hinglish. Will the quotes be right?

English is solid today; Hindi and Hinglish are being measured. Open the sample to see a real Hinglish interview next to what came back, unedited. Then try a mock recording of your own.

Legal won't let me send a consumer recording to a new vendor.

Don't. Record a ten-minute mock interview with a colleague and send that. Once you've seen the result, we sign the data agreement before any real recording.

Does this replace our agency?

No. Keep them for studies that need a moderator and a sample.

Do I need to install anything?

Not for the trial. For your next round we send an Android app that records with no signal.

One recording. One afternoon. Then you decide.

Open the sample now, or send a mock recording of your own.